Page 34 - BAYADA Our Brand Guide

History of
The BAYADA Way
Our company philosophy is at the heart of everything we do. It expresses what matters most about the work we do and the way we should work, in spirit and in action. Where other companies may report to an owner or CEO, we as employees report to
The BAYADA Way.
Its core values—compassion, excellence, and reliability— are ever-present; its tenets are timeless. The BAYADA Way is our shared “true north” that embodies the essence of what we believe and why we believe it.
To connect meaningfully with all employees about The BAYADA Way, between
2002 and 2004, Mark, family members, and leaders began a bus tour across the country, visiting 124 offices in 15 states. Meticulously crafted, The BAYADA Way debuted at our annual Awards Weekend in 2005.
We know our employees’ job satisfaction is our most valuable differentiator. It motivates people to care more, work harder, stay longer. To remain loyal and driven to serve our clients. To grow within the organization. There’s only one way
to acquire this difference: earn it, by delivering the rewarding experience of a culture where the best people can thrive and provide the best care.
Purpose-filled work—and being connected to others engaged in it— creates that unique magic that happens when valued employees feel aligned. That's the difference that defines BAYADA.
BAYADA