Page 40 - BAYADA Our Brand Guide

Brand Purpose
Why we exist.
To convene and connect the highest-character people with those who need the highest-quality care, at home—the place where they feel best.
We are a company driven by a deeper sense of purpose. We believe that those in need of care deserve the best from us. And we strive to provide the purest form of care, in a home setting, and do it better and with more heart than anyone. To attract and retain clinicians who believe what we believe and show them the same care we show our clients. To put the right client into the right hands, enabling both client and clinician to
build connections on a deep emotional level. So everyone is lifted: patient, family, clinician.
Our people followed their hearts to get here. They are doing exactly what they were meant to do. And we back them every step of the way.
By living our values authentically and consistently in every relationship, we are able to provide clients a safe home life with a clinician, who’s not only highly skilled, but also the right fit for their
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