Page 42 - BAYADA Our Brand Guide

Brand Position
It Comes from Within.
The spirit we all share is one that comes from within.
The deep desire to exceed expectations—and even deliver the unexpected—for our clients and each other. The ability to anticipate needs as they arise. It’s the source of what drives us
to love what we do as we honor every step of the care journey.
We believe each BAYADA employee shares an innate connection that binds us
and calls us to this profession. We bring it with us into the homes where we work, the communities where we live, and the lives we touch.
How we are different and why people should care.
We express it to each other, from one culturally aligned and engaged employee to the next.
The people who find themselves at BAYADA have a rare, intangible commonality: the spirit they share. Maybe they’re born with it. Or maybe it’s born of experience.
No matter the origin, BAYADA gratefully provides—and never takes for granted—a space for them to grow and thrive and fulfill their purpose.
By connecting people who heed this call to the people we serve—the people who need it most—BAYADA can help transform lives in a way that can only come from within.
BAYADA