Page 44 - BAYADA Our Brand Guide

Brand Experience
Defines our stakeholders’ interactions with our company, our service, our people who are connected to our purpose and
to each other, and our communications.
BAYADA delivers the rewarding experience of providing the best care made possible through a culture where the best people can thrive.
Supportive
Our stakeholders’ experiences should leave them feeling cared for and supported,
no matter the need or circumstance. BAYADA employees feel a sense of innate duty to collectively ensure needs are met— regardless of role
or responsibilities.
Seamless
The experience should make our stakeholders’ lives easier through our compassionate, coordinated, standard-setting, and people-focused approach.
Intuitive
Our stakeholders should feel confident that we will be responsive—that we will help regardless of whether we have the full or complete answer yet—even when they’re not sure what they’re asking.
Tailored
The experience should be highly personalized to each stakeholder’s individual situation. When we’re connected to their mindsets, motivations, and moments that matter, it’s as if BAYADA was built just for them.
BAYADA