Page 45 - BAYADA Our Brand Guide
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Our clients may have no frame of reference for the home health care category. That’s why our supportive, seamless, intuitive, and tailored care provided on a deeper level—one that comes from within—makes
our stakeholders feel cared for in a way that is unexpectedly satisfying
and refreshing, especially
at a time when supportive help means the most. Our experience should stand out especially when compared against a less-than-ideal standard, where the system is not very customer-friendly, let alone accommodating to individual needs.
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Brand Architecture
