Page 47 - BAYADA Our Brand Guide
P. 47
Brand Expression
We Love What We Do.
How we articulate our essence and difference to the marketplace.
Caring isn’t just what we do—it’s also why we do it.
The collective success of our organization connects directly to the individual satisfaction our employees derive from doing their work to the best of their ability. And the measure of success that matters most is the degree of difference we can make in the lives of our clients and for each other. In everything we communicate about BAYADA to all the many audiences we speak to, this is the one message that should shine through
above all.
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Brand Architecture
