Page 57 - BAYADA Our Brand Guide
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The Light
The Joy
Share
The Light: Share the warmth of empathy and compassion, illuminated by the clarity that comes from serving a greater purpose.
The Joy: Express what “we love what we do” means— both for you and those you work with—as a joyful delight in doing what you do best.
Your Story: Who you are is why you’re here, so when you share your own BAYADA story, be assured that it’s an authentic expression of the brand.
The Light | What we share in common (it comes from within)
Our WHY Within
The Joy | How our joy manifests outward when we know and feel how our work matters
Your Story
Your Story | Never forget: Your story is our story
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Communication Standards
