Page 60 - BAYADA Our Brand Guide
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Brand Voice and Tone
Communications should answer the questions, “Do you understand me and my journey/role? Do you know where I am coming from?” for each specific audience.
The inner soul of how our brand speaks to the world.
Be careful to ensure that messaging and graphics
are relevant and always perceived as authentic and reflective of our connecting mindset and desire to support and be responsive to their needs.
“The guitar comes out, and it’s like we’re speaking a different language. We navigate difficult topics as if we’re modulating keys. It’s hard to describe what it feels like to bring someone peace—but I guess that’s what the music is for.”
Hannah Phillips, MT-BC | BAYADA Bereavement Program Coordinator
BAYADA
