Page 62 - BAYADA Our Brand Guide

Brand Voice and Tone
Our brand voice
comes down to authenticity, intimacy, and responsiveness. It is always warm, clear, and audience-connecting. The humbleness in our voice speaks volumes. Essentially, it is the consistent expression of who we are and how we treat people, every day in every interaction.
There should be no mistaking us for another organization. BAYADA
is personal; we make eye contact with words and visuals. We strive
to be heard clearly and resolutely above the ‘sea
of sameness.’ BAYADA’s tone is the servant kind, delivered with compassion and respect; there’s a deep gratitude and appreciation for the seriousness of our work. We’re the health
care industry’s nimble, problem-solving confidante: unwavering, quietly
bold, driven by a deep purpose—a higher purpose. In it lies our differentiator, our competitive edge.
Our tone and voice should match our care: personalized, competent, and one-to-one.
BAYADA