Page 64 - BAYADA Our Brand Guide
P. 64
Brand Voice and Tone
Not Enough
Transactional Reporter
Overly Casual Acknowledging Self-Negating Removed Entitled Problem-Defining Passive
Too Much
Intrusive
Hype
Overly Clinical, Sterile Flattering Oversharing
Invasive
Gushing
Random, Zany
Boastful, Putting Competitors Down
Sweet Spot
Connected, Belonging Advocate, Champion Professional, Proactive Celebratory, Joyful Authentic, Transparent Accessible, Trustworthy Grateful, Warm
Creative, Solution-Oriented Humble, Honored
BAYADA
