Page 65 - BAYADA Our Brand Guide

Examples:
Connected, Belonging:
“Your family has been through so much. What’s something I can do to make everyone feel like the load is a little lighter?”
Humbled, Honored:
“I’m so proud to share that we’ve earned the Provider of Choice award again this year! And I do mean we:
this honor speaks to everyone’s commitment to excellence and teamwork.”
Professional, Proactive:
“We have materials that explain how BAYADA makes the discharge process easier. But tell me, what would you like to see simplified?”
Grateful, Warm:
“Thank you so much for staying late last night to fill that callout. I can’t tell you how much that meant to the client—and to me, too.”
Celebratory, Joyful:
“Believe it or not,
we started working together exactly one
year ago. Shouldn’t we be throwing confetti or something? I feel so lucky that we’re in it together.”
Advocate, Champion:
“Why don’t you apply for a Presidential Scholarship this year? You’ve talked about wanting to
obtain your BSN. We’ll work around your class schedule and support you each step of the way.”
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Communication Standards