Page 66 - BAYADA Our Brand Guide
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Our Personality
The BAYADA brand is like its people: warm, direct, competent, and, above all, compassionate. Because the nature of our work is serious and deeply personal, we must be both reassuring and caring. Because trust is vital to our success, our communication must
be straightforward and responsive to their needs. And because
clients depend on us to help normalize the challenges
of illness and infirmity, we embrace adversity. We feel their difficulty, then work
to ease it. That’s why we celebrate our successes often and show sincere gratitude for extraordinary effort.
To reflect those traits in our brand character, we do so authentically. We seek to show and share our story in
BAYADA
