Page 44 - AREA VI- PARAMETER A (PRIORITIES AND RELEVANCE)

EXISTING UNIVERSITY EXTENSION AND TRAINING MODALITIES AND

PROGRAMS

5.Development Support Communication

Any technology disseminated will be complemented with print, broadcast
and video materials. The packaging of development support

communication materials will be undertaken. The type of development support
communication depends upon the situation. Movies are usually integrated in
trainings to emphasize specific value critical to the success of an intervention.

Technologies are given in print but are normally demonstrated depending on
their feasibility. For greater effects, these are introduced in the Rural Enterprise

Development stage.

6.Rural-based Enterprise Development

Through this process, commercialization of technologies is established

in the pilot barangays. Technologies that are chosen on the basis of available
resources will be commercialized in the barangay. Gradually, the community is
trained and exposed to the development of the rural enterprises. To generate

resources for the community, experts from the University shall extend
technical assistance in the preparation of the feasibility studies and

project proposal for submission to local and foreign funding institutions.