Page 23 - Marketing Real Estate in Today’s Market
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PRICING YOUR HOME- IMPORTANCE OF
INTELLIGENT PRICING
• IT IS IMPORTANT TO SET THE LIST PRICE AT MARKET VALUE TO OPTIMIZE
INITIAL INTEREST AT THE BEGINNING OF THE LISTING PERIOD.
• IF A HOME IS OVERPRICED YOU DIMINISH INITIAL BUYER INTEREST CUTTING
YOUR CHANCES FOR A QUICK SALE
• OFTEN OVER PRICING A HOME CAN LEAD TO BELOW MARKET SALES PRICE IN
THE LONG RUN
