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Jen

                            THE BEAUTY BOTANIST


                  “













                            Working with Noughty as a key member

                            of the development team, Jen helps

                            curate our ingredient stories, accounting

                            for the plant- journey of field to

                            bathroom shelf, and ending with the

                            product performance and authentic,

                            transparent ingredient ethics that excite                                   “

                            and delight our customers.



                            Jennifer Hirsch



                               Noughty’s in-house ethnobotanist

















                                                                               NOUGHTY BOTANIST








                                                                               Jennifer Hirsch (Dip. Hort. Kew)




                                                                               Jen has always been fascinated with the intimate relationship between people

                                                                               and plants.  She worked as an in house Ethno-Botanist for British beauty

                                                                               brand Liz Earle for 5 years, before setting-up  as The Beauty Botanist in 2013.

                                                                               Her objective is to help businesses translate their values through their choice

                                                                               of plant ingredients, and her real passion lies in creating excitement about

                                                                               the magic of plants for brands, customers and retailers, answering the how


                                                                               and why of the plant world.



                                                                               Now working with Noughty as a key member of the development team,

                                                                               Jen helps curate our ingredient stories, accounting for the plant- journey

                                                                               of field to bathroom shelf, and ending with the product performance and

                                                                               authentic, transparent ingredient ethics that excite and delight our customers.












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