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Jen

THE BEAUTY BOTANIST

“

Working with Noughty as a key member

of the development team, Jen helps

curate our ingredient stories, accounting

for the plant- journey of field to

bathroom shelf, and ending with the

product performance and authentic,

transparent ingredient ethics that excite “

and delight our customers.

Jennifer Hirsch

Noughty’s in-house ethnobotanist

NOUGHTY BOTANIST

Jennifer Hirsch (Dip. Hort. Kew)

Jen has always been fascinated with the intimate relationship between people

and plants. She worked as an in house Ethno-Botanist for British beauty

brand Liz Earle for 5 years, before setting-up as The Beauty Botanist in 2013.

Her objective is to help businesses translate their values through their choice

of plant ingredients, and her real passion lies in creating excitement about

the magic of plants for brands, customers and retailers, answering the how

and why of the plant world.

Now working with Noughty as a key member of the development team,

Jen helps curate our ingredient stories, accounting for the plant- journey

of field to bathroom shelf, and ending with the product performance and

authentic, transparent ingredient ethics that excite and delight our customers.

noughtyhaircare.co.uk | @sogooditsnoughty