Page 13 - LIC Profile Booklet (1)_Neat
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How we DO it DESIGN THINKING
We put the client first, middle, last and ● Our collaborative, insight
everywhere in between. driven, action oriented and
design thinking and visual
● We use a circular user centric process is generally defined
methodology by these 5 iterative and often
● Our process begins and ends with overlapping phases;
accommodating the needs and
objectives of our end users. ● Consultation, Ideate, Plan &
● We tell a brand story with every Define, Implement and
point of contact with customers. Measure
