Page 21 - LIC Profile Booklet (1)_Neat

Public Relation & Marketing

An effective media plan is created to
identify the advertising opportunities Creating The Media
Plan
that target a specific audience and fit
in with the organization’s marketing
budget. When establishing a media Identifying The
Media Mix
plan, the following are taken into
considerations: Public Relation
& Selecting The Right
Types Of Media
● Who does the message need to Marketing
reach?

● What is the message? Media Buying
● What is the marketing budget?
● Conversion goals
● Frequency of the message Influencer Marketing
● Reach of the message
● How to define success