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JOJAPS








                                  eISSN 2504-8457


                                  Journal Online Jaringan Pengajian Seni Bina (JOJAPS)

                                         Exclusivity vs Functionality:

                                        A Case Study of Labu Sayong


                                 a1
            Nor Rofizah Johari  *, Khaled Mohamad Omar, Aisyah Mohd Yasim, Mohd Sodiq Saadon,
                                              Muhammad Aiman Mazlan

                                 a Politeknik Ibrahim Sultan, KM 10, Jalan Kong Kong, 81700 Pasir Gudang, Selangor

        Abstract
        Sayong is normally used a water vessel which is believed to have medicinal effects. Tourist are now the majority buyer of Labu
        Sayong as this product served as souvenirs for them to bring back home. As technology moved forward for better, Labu Sayong
        are now made using modern techniques in order to cater to market’s demand. Traditional Labu Sayong makers are now on the
        verge of extinction as fewer potters are now adopting the modern method. This research was conducted to examine the potentials
        use  of  contemporary  methods  in  manufacturing  Labu  Sayong  in  replacing  the  traditional  method  while  at  the  same  time
        sustaining its exclusivity and functionality. Data for this paper were collected using qualitative methods that included interview
        and observation. This research found that there were differences between the traditional and modern production of labu sayong
        which are divided into exclusivity, technology and economical values. The exclusivity in Labu Sayong is the clay that is made
        from, which only available in Kepala Bendang, Sayong. Based on the interviews conducted, this study found that both traditional
        and modern Labu Sayong have the same benefits when it comes to functionality. Based on the economy factor, the traditional
        Labu Sayong is not relevant today as it takes more time and labour compared to modern Labu Sayong whilst being much more
        expensive. The perception of Labu Sayong among local residents and tourists have changed over time and they are no longer
        concern much about its exclusivity and functionality. Consequently, this not only can help to minimize the operational cost but
        also ease production as well as maintaining the originality of Labu Sayong.

        © 2020 Published by JOJAPS Limited.
        Key-word: - Labu Sayong, Exclusivity, Functionality, Modern, Traditional


        1.  Introduction

           Art  and  crafts  in  Malaysia  play  a  huge  role  in  socio-culture  and  should  be  recognized  as  a  regional,  local  and  national
        importance  that  has  a  heritage  significance.  Labu  Sayong  is  categorized  as  one  of  the  most  significant  culture  heritage  in
        Malaysia.  It  is  not  only  admired  for  its  functionality,  but  also  for  its  beauty  and  unique  form  (Noordin,  2012).  With  the
        implementation of modern manufacturing process in the handicrafts sector, there has been an increase in craft sales, especially
        among  foreign  markets  (Redzuan  &  Aref,  2011).  Labu  Sayong  makers  can  not  only  make  their  products  faster,  but  also  at
        cheaper  cost,  hence  creating  a  distinctiveness  in  the  manufacturing  process.  However,  given  a  certain  amount  of  time,  the
        traditional way of making the Labu Sayong will slowly be forgotten.

           *Nor Rofizah Johari, Politeknik Ibrahim Sultan Tel.: 0162663117 ; fax : 072612402
           E-mail address: joharinorro@gmail.com

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