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REEFISHIN is an innovation equipment purposely to remove the fish scale for household consumption. REEFISHIN
targeted this machine to end users located in Negeri Sembilan, Selangor and Melaka. The machine is high quality
equipped with best functionality, durability performance and latest technology. It can solve the complicated process of
cleaning, remove fish scale and cutting the fish that sometimes become the biggest challenge for housewife or working
mother to do on a daily basis. Instead of these process, REEFISHIN will help to cater the hygiene problems from the
fish wastage. The aggressive promotional plan use of printed advertising, online advertising and interactive television
through systematic mix marketing channel including direct and indirect will increase the awareness of REEFISHIN. The
strategic marketing plan add with the unique features of this product offered will ensure that successful outcome of the
product acceptance in the market.

SUPERVISOR :
ENCIK MOHD HAFIZI BIN ABDUL LATIF

GROUP MEMBERS :
AMYLYANA BINTI MOHD RADZI (06DPR17F2051)

NUR AISHAH BINTI ALI (06DPR17F2038)
NUR FARHANA ATHIRAH BINTI HASBULLAH (06DPR17F2029)
THIVIYA A/P MURUGAVEL (06DPR17F2053)

MUHAMMAD AFIQ LUQMAN BIN KHUZAIMY (06DPR17F2075)

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