Page 142 - WritingMadlyV3

Writing Madly
“Hey, Donna, I just heard this guy on the radio
who wrote a book about making people like you in
ninety seconds or less. We should get a copy for the
front line teams.”
This is called word-of-mouth marketing, and it
can help make your book go viral—and viral sells.
To do this, you have to connect with your readers
fast, solve their problems fast and entertain them as
you go. Then they blog about your book, tell their
friends and publish their reviews on Amazon. This
can lead to all kinds of further opportunities: public
appearances, speaking engagements, foreign rights,
opportunities to share your expertise in your com-
munity and movie options like What to Expect When
You’re Expecting.
When they’ve finished reading your book, your
reader must be able to say to a friend, “When
you’ve read this book you’ll be able to . . . bake
cakes like a French pastry chef while bathing your
kids,” or “. . . play the piano with your eyes closed,”
or even “. . . shoe a horse in a blizzard.”
This review from my book Convince Them in 90
Seconds or Less said it for me: “Nick Boothman’s
brilliant stroke is to guarantee that within the first
90 seconds of meeting someone, you’ll be connect-
ing like old trusted friends.”
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