Page 121 - ConvinceThemFlip

Part Three
Connecting
with Personality
Once you have connected with a person’s basic
human instincts and they feel comfortable enough
to trust you, you enter the second phase: connecting your
world with theirs. To achieve this, you need to know three
things: how personalities connect and react, the true
nature of your business and the role you play in it, and
how to package yourself in a way that best manifests your
personality and your capabilities to the external world,
where you contribute and make a living.
Business is about getting ideas across to others, from
one personality to another. Learning how to identify and
motivate the various personality types (including your
own) will enable you to deliver your message in the most
effective way possible.
Strange but true, money is not the cause of success in
business (though it is one of the effects). I’ll show you how
to pinpoint what motivates you, and link it to your work