Page 146 - ConvinceThemFlip

convince them in 90 seconds or less
department was doing and how they impacted industry.
Pat had a hard time telling anyone how he made a differ-
ence in people’s lives.
Pat saw himself and the department as a valuable
resource to industry, but the work that he and his cohorts
did seemed never to be acknowledged, which meant that
it never seemed very exciting. It was difficult to crank up
his enthusiasm to match that of the entrepreneurs and
small-business owners he was there to assist.
EXERCISE
Create Your Own Big-Idea Statement
Find somewhere you won’t be disturbed, get a pen
and paper out, and warm up by asking yourself a few
questions: What is the ultimate result of my work? Why
does my organization/job/work/career exist? What
difference do I intend to make? What’s the good idea
behind my business? Put down half a dozen words to give
a snapshot of you at ten years old, then at twenty. Now
you’re ready to begin.
You’re going to go through the same exercise that
the restaurant franchise went through, with the question
“What’s important to me about . . .?” Start by asking,
What’s important to me about my job? Extract your words,
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