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those crucial 90 seconds
techniques and tactics that will help you make the con-
nections you need to thrive in today’s hypercompetitive
workplace.
One of the pleasures of being a fashion photographer
was making people look better than they ever imagined
they could. It’s exciting to realize that you can look,
sound, and feel more significant, more purposeful, and
more stunning than you dared to dream—while all the
time, underneath, you are still being faithful to your true
nature. This book is not about being phony or acting like
someone you are not; it’s about creating a favorable link
between your internal nature with its beliefs and values,
and the external world where you go to work.
This book is like one of my fashion photos. It’s going
to change forever how you see yourself. Convince Them in
90 Seconds or Less will give you a significant competitive
edge by showing you how to take full advantage of your
body, your mind, your voice, and above all, your imagina-
tion, to maximize the potential in every relationship, be it
business-related, personal, or social.
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