Page 17 - ConvinceThemFlip

Part One
The Basics
As a species, we are instinctively driven to come
together and win people over to survive, evolve, and
do business. Connecting and convincing are elemental
forces of human nature that allow this to happen.
The ability to connect and convey your ideas con-
vincingly can be wrapped around a few basic insights so
simple that you can get a handle on them while riding
around in the back of a taxicab in the rain.