Page 19 - ConvinceThemFlip
P. 19
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Muldoon’s Rules:
There’s No Failure,
Only Feedback
My first job was as Francis Xavier Muldoon’s
personal assistant. Muldoon was advertising
manager for Woman, the largest-circulation
weekly magazine in the U.K. It was the mid-sixties, in
England, and my new boss had risen from nowhere to the
top of an incredibly competitive business in just three
years. Francis Xavier Muldoon was what you might call
socially gifted.
What made Muldoon’s gift work was “The Gospel
According to Muldoon.”
“The Gospel According to Muldoon” began with the
following: “First impressions set the tone for success
more often than class, credentials, education, or what
you paid for lunch.” In fact, we usually decide within the
first two seconds of meeting someone new just how we’ll

