Page 156 - ConvinceThemFlip
P. 156
convince them in 90 seconds or less
The Ten-Second Commercial
A ten-second commercial tells others the value of what
you do in a way that invites conversation. Once you
offer it, the other person should be so intrigued they
say “Tell me more,” rather than “Big deal.”
• A ten-second commercial has three parts: what you do,
who you do it for, and how it makes their lives better.
• Keep your ten-second commercial short and to
the point.
• For casual situations, use the pub approach—the “You
know how . . . ?/Well, I . . . /So they can . . . ” format.
148
