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find your style
a clean, fresh appearance, they can also help you pull
together and update your existing wardrobe. In addition,
locate and develop a relationship with the best hair-
dresser and shoe store you can afford.
Be prepared to spend on quality. You are making an
investment that can boost your personal share value.
Invest in clothes that are an excellent fit and favor your
proportions. Find colors that make you look healthy,
fresh, and vibrant, and develop a style to accentuate your
personality and your potential. If you can’t afford the most
expensive tailored suits, splurge on accessories. Buy the
very best purse, scarf, briefcase, or shoes you can afford.
When we shot low-end merchandise, we frequently used
props that cost much more than the outfits, and it made a
tremendous difference. The right accessory can make you
look better dressed than you are.
Acting the Part
Two years after my adventures in London with Francis
Xavier Muldoon, I found myself in Cape Town, South
Africa, reporting for work on my first day with the Cape
Times, the city’s morning newspaper. I had been hired
to sell advertising space on “special projects”—a euphe-
mism for problem areas. Rich in the lessons learned
and digested from the maestro back in England, I was
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