Page 234 - ConvinceThemFlip

convince them in 90 seconds or less
a pizza, borrowing a library book. It may sound like an
odd, unnatural thing to do, but it is simpler than you
think. To a certain degree, you already do it; you’ll just be
enhancing your natural abilities. It won’t take long before
linking states becomes second nature and even part of
your explanatory style. How you use this technique is up
to you, your comfort level, and your imagination. What
I’m giving you is the structure behind this persuasive
approach.
Now let’s look at some of the nuts and bolts of every-
day business situations, from trying to land a job, to
working the phones, to maximizing the potential in social
situations. Always keep what you’ve learned about link-
ing emotional states at the back of your mind, because
it will help you get what you want in just about any
circumstance.
Getting Job Interviews
Say you’re ready to make a move from your current
work. How do you approach finding your next job?
According to MSNBC, job seekers who use the want ads
are successful only 5 percent of the time, while the suc-
cess rate jumps to two-thirds for those who invest their
time in networking. The Wall Street Journal reported that
more than 90 percent of people get new business and
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