Page 270 - ConvinceThemFlip

convince them in 90 seconds or less
A man spoke next. “I’m kind of like an ocean,” he
beamed. “I’m strong and deep. I can be wild or calm. I can
lift people up and take them places.”
Next another woman chimed in. “I’m kind of like a
flower,” she said. “What kind of flower?” I asked. “Any
An Image Is Worth a Thousand Words
Recently, I met Najeeba in the green room at
The Early Show in New York. The show was
doing a segment on acing job interviews and had
recruited viewers who needed help with this skill.
In the ten months prior to the show, Najeeba, an
unemployed accounts receivable specialist, had
sent out three hundred twenty-nine résumés and
gone to seventy-four interviews without landing a
single job offer. I spoke to her about the way she
presented herself and suggested she think about
a personal I-KOLA to highlight what she had to
offer potential employers. At the seventy-fifth
interview, along with all the skills detailed on her
extensive résumé, she said, “I’m kind of like a pit
bull. I’m watchful, loyal, and protective.” She got
the job. Maybe it was just luck, but maybe the offer
was made because Najeeba lodged an unshakable
positive image in the head of the interviewer.
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