Page 271 - ConvinceThemFlip

the secrets of the great communicators
kind,” she said. Not a good enough image, I thought. Why
not? Because I couldn’t visualize her flower in my mind.
I could picture the Rubik’s Cube and the ocean, but her
image wasn’t specific enough. For an I-KOLA to work, the
other person has to be able to see the same picture that
the speaker is visualizing. With this woman, she might be
picturing a rose and I might see a sunflower.
Story Speak It
Stories are to the human heart what food is to the body.
Advertisers polish them, marketers spread them, law-
yers bend them, and religions exalt them. We watch them
unfold on the screen, read them in books, and when we
can’t find one handy, we make them up. And no wonder.
We are natural-born storytell-
ers; the skill is in our genes.
We learn the basics of story-
telling as soon as we learn to
talk. By the age of five, we tell
stories to wangle, cajole, and
get what we want. But for most people, storytelling ends
there. We still tell stories, but without the structure to
make much of an impact on other people.
But stories have played a pivotal role in the lives
and careers of movers and shakers. What do you think
Who among us
doesn’t love to be
told a good story?
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