Page 282 - ConvinceThemFlip

convince them in 90 seconds or less
and the challenge, describing attempts to resolve the
problem, then revealing the solution.
Story Speak Benefits
You can use your Story Speak skills in myriad ways,
including to:
• pitch ideas to employees, customers, colleagues,
shareholders, friends, and family
• bring about changes in behavior, habits, and attitudes
• lead and motivate individuals, groups, and populations
• break down barriers and spark transformations
• keep yourself uppermost in people’s minds
• share your values
• make emotional connections and communicate on a
personal level
• bring your products and services alive
• simplify complex concepts
• spice up presentations of facts and figures
Most important, remember: No point? No presentation.
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