Page 44 - ConvinceThemFlip

convince them in 90 seconds or less
90-Second Summary
“The Gospel According to Muldoon”
First impressions set the tone for success more than any
other factor.
• Look people in the eye and smile. Your message goes
where your voice goes, and your voice goes where
your eyes send it. Eye contact engenders trust. Smiling
makes you appear happy and confident. Say “great” to
yourself three times and get in the mood.
• Fit in—become a chameleon. We feel comfortable and
relaxed with people who are like us. Synchronize your
body language with others’ to achieve an immediate
connection.
• Capture the imagination and you capture the heart.
Use sensory-rich language and images so others can
see, hear, feel, and sometimes even smell and taste
what you mean.
Being Convincing
Convincing is about getting others to want to do what
you want them to do. For it to be effective, three ele-
ments must be present: a trusting first impression,
indisputable logic, and a tug at the emotions.
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