Page 45 - ConvinceThemFlip

muldoon’s rules: there’s no failure, only feedback
• Trust. Trust can precede you implicitly in your
title (“general manager”), your credentials, or your
reputation. It is earned at first contact through attitude
(body language, voice tone) and personal packaging.
• Logic. Your position, presentation, or point must
make sense.
• Emotion. Your argument must appeal to the
imagination, and thus to the emotions.
Appeal to all three levels so the person, group, or audi-
ence feels: I trust you, you make sense, and you move me.
Trust must come first.
KFC
The meaning of communication lies in the response it
gets. You are 100 percent responsible for whether your
communication succeeds or fails. KFC is the formula for
successful communication.
• K: Know what you want. Define what you want in
positive terms, and preferably in the present tense.
• F: Find out what you’re getting. Pay attention to all
the feedback you get and learn from it so you can
determine what is moving you toward your goal and
what is distracting you from it.
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