Page 6 - ConvinceThemFlip
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Contents
Introduction
Those Crucial 90 Seconds. . . . . . . . . . . . . . . . . . . . . . . . . 1
Part One
The Basics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
1 Muldoon’s Rules: There’s No Failure,
Only Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
Part Two
The New Rules:
Connecting with Human Nature. . . . . . . . . . . . .39
2 Neutralize the Fight-or-Flight Response. . . . . . . . . . 41
3 Work Your ABC: Attitude, Body Language,
and Congruence. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59
4 Speak the Language of the Brain . . . . . . . . . . . . . . .89
5 Connect with the Senses . . . . . . . . . . . . . . . . . . . . . . 101
Part Three
Connecting with Personality. . . . . . . . . . . . . . . . .113
6 Feed the Personality . . . . . . . . . . . . . . . . . . . . . . . . . . .115
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