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7 Know the Nature of Your Business. . . . . . . . . . . . . . .131
8 Find Your Style . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149
Part Four
Building Relationships . . . . . . . . . . . . . . . . . . . . . . .171
9 Open the Lines of Communication . . . . . . . . . . . . . 173
10 Get Them Talking . . . . . . . . . . . . . . . . . . . . . . . . . . . . 195
11 Find the Right Approach . . . . . . . . . . . . . . . . . . . . . . 219
12 The Secrets of the Great Communicators . . . . . .243
13 The Show Must Go On. . . . . . . . . . . . . . . . . . . . . . . .275
Afterword
Where Do We Go from Here?. . . . . . . . . . . . . . . . . . . .293
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