Page 9 - ConvinceThemFlip

Introduction:
Those Crucial
90 Seconds
This book is not about a new business theory;
it’s about how you can become more successful
in business and life by learning to connect with
your customers, clients, colleagues, bosses, employees,
and even total strangers in ninety seconds or less.
That first ninety seconds of any encounter isn’t just
a time for making a good first impression. In the first
few moments of any meeting, you connect with a per-
son’s instincts and their human nature—their hardwired
responses. In the opening seconds, our subconscious
survival instincts kick in and our mind and body decide
whether to run or fight or interact, whether this person
offers an opportunity or a threat, whether they’re friend or
foe. This book teaches you about the snap judgments that
are made in those first few instants and how you can make