Page 138 - SpontaneousSuccessMatos

Understanding this separation is empowering. You
might pivot, adjust, or evolve your 'how'—the projects,
methods, or initiatives—but your core purpose remains
constant, providing stability and coherence.
Here are a few more examples of Purpose
Statements:
“I search out and bring art to the world.”
“I monitor nutrition.”
“I challenge the status quo with ideas that are
beautiful and user friendly.”
“We change the world through stories.”
“I give women the courage to succeed.”
“I crystalize real good.”
“I shepherd lost souls.”
“I make learning fun.”
See! I'll bet some of these don't mean much to you at
all. However "I search out and bring art to the world"
does mean the world to Ralph Lauren, the famous
American fashion designer. That’s what he does.
How does he do it? When he was twenty-six, he was
inspired to design a wide, European-style necktie like
one he’d seen in a movie. His ideas kept getting rejected,
so he started his own company, turning out artistic ties
and selling them to small shops in New York City under
the name Polo. His purpose? To search out and bring
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