Page 146 - SpontaneousSuccessMatos

reminder that progress is usually built upon what has
already been done.
Sometimes, all it takes is a crazy idea. After all,
‘crazy‘s’ just another word for passionate, creative, wild,
or spontaneous. And 'idea’ is another word for purpose.
project, or proposal.
Throughout history, we've seen countless crazy ideas
that we now accept as common, even though they were
mocked at their inception. Back in 1762, John Montagu,
the 4th Earl of Sandwich, had a crazy idea. Being a
serious gambler, he didn't want to leave the gaming
table, even when he got hungry. So he instructed his
servants, "Get me some meat between two slices of
bread." And that's how the sandwich came about.
Henry Heinz had his own crazy idea: he decided to
put tomato ketchup in clear glass bottles so customers
could see what they were getting. Levi Strauss had a
crazy idea: he fashioned trousers out of tent cloth and
reinforced them with rivets. John Kimberly and Charles
Clark had a crazy idea: they invented soft tissue paper for
removing cold cream. Bill Gates had a crazy idea: to put
a computer on every desk.
Today, you can eat a sandwich while you boot up
Windows in your Levi‘s and wipe the ketchup off your
fingers with a Kleenex—because these crazy ideas
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