Page 147 - SpontaneousSuccessMatos

created jobs for countless millions and built considerable
fortunes for their originators.
The digital era was shaped by a handful of crazy ideas
that changed our lives, like online check depositing,
Apple watches, and drones. At first, everyone laughed at
them because they seemed ridiculous—until they made
them happen, then there was no stopping them. Pop
culture is full of stories about people with crazy ideas
that turned out to be amazing. Michael Dubin disrupted
the shaving world with the Dollar Shave Club, which he
sold six years later for one billion dollars. J.K. Rowling
went from struggling single mom to the world's most
successful author.
In the early days of television, most shows were
broadcast live. This meant that if there was a mistake,
everyone would see it. So when a young woman named
Lucille Ball proposed doing a sitcom that was filmed
instead of live, her studio bosses thought she was crazy.
But she persisted, and the result was I Love Lucy, one of
the most beloved TV shows of all time.
These seemingly wild notions turned out to be
strokes of genius, serendipitously transforming
industries and everyday life for millions.
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