Page 17 - TruthAboutLyingCoverFlipAmazon20

Nicholas Boothman
The internal audits show we flagged the risk eight months ago. We just didn't want to spend the eighty million to fix it."
Henry didn't flinch. He just opened his tablet. "Eighty million is a line item," he said. "Forty-seven deaths is a statistic. My job isn't to make the truth disappear, it’s to make it a distraction. By the time I’m done, the public won't be talking about your cooling system. They'll be talking about your new 'Safety First' initiative."
"Can you make them forget?" Logan asked.
"I don't need them to forget," Henry said. "I just need them to be looking at something else."
He spent the next hour laying out the strategy. It was elegant. A masterpiece of misdirection.
The Villain Swap: Identify a mid-level manager planning to retire. Make him the scapegoat. He gets a golden parachute, the company gets a sacrificial lamb.
The Sympathy Pivot: Launch a foundation in honor of the victims. Scholarship funds. Community centers. Flood the news cycle with images of grieving executives writing checks.
The Future Promise: Announce a new safety protocol. Partner with a university. Make it look like the tragedy had sparked innovation.
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