Page 33 - Greet HWY 68 Loop Magazine September 2025

BETTER THAN EVER

A Leap

of Faith I never wanted to look back and wish I’d just

at 60! taken the chance. It was time to silence the

‘what ifs’ and embrace the ‘why nots.’

BY JOANIE MAITOZA, HWY 68

For 35 years, my husband and I have
called the area off Highway 68 home,
raising our two wonderful children,
Blake and Morgan, who now have
families of their own. While my life
was full, a burning desire to empower
women always pulsed within me. Still, other opportunities filled the styling sparked, but confidence eluded beautiful in their own skin, regardless
Years ago, I dipped my toes into void. I taught fashion at Carmel High, me for another decade. of body shape. The greatest reward is
entrepreneurship with an organizing despite having no teaching credential Then, during a routine morning seeing clients transform, not just their
business when my kids were in middle or lesson plan experience. I learned run, a powerful thought struck me: I closets, but their confidence and self-
school. But my true passion lay in both, helping mentor students to believe never wanted to look back and wish perception, through the organization of
fashion. With a degree from The Fashion in themselves and follow their own I’d just taken the chance. It was time their closets to styling with what they
Institute of Design & Merchandising and dreams, constantly stepping out of to silence the ‘what ifs’ and embrace already have, creating a sustainable
years in the industry, I always dreamed my comfort zone. After five years, the the ‘why nots.’ At 60, I did just that! I wardrobe and helping fill in the gaps.
of owning my store or finding a way to program was eliminated. I transitioned learned to build a website, defined my Don’t let life pass you by without
help women look and feel their best. to online styling, building relationships target market, and crafted my service doing what moves you and makes you
The dream of having my own business, through personal notes with each packages. Lux and Loom Co. was born! happy. You only get one chance at this
something that truly spoke to my curated item. But I knew I craved more Posting on social media was a big life—make it your most beautiful. You’re
passion for helping women feel their personal, one-on-one influence. I felt step for someone who prefers the worth it!
best, often felt like a distant fantasy. The women needed more motivation, a backseat, but stepping out of my comfort
courage eluded me, and the ‘right time’ deeper connection to their own beauty. zone has been incredibly rewarding. Living Life to the fullest and being Better Than Ever in
the 50+ crowd is celebrated on this page. Contact Laurie.
never seemed to appear. The idea of combining organizing and My mission is simple: for women to feel Martin@n2co.com or phone 272-4620 to share your
accomplishments.

YOUR MEADOWS SOLD SOLD

& CORRAL DE TIERRA
SPECIALIST 25552 Meadowview Circle 24260 Pheasant Ct.
Markham Ranch
The Meadows
Call Norm For SOLD SOLD
a Current Market
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NORM YOP | Broker Associate

32 September 2025 Greet HWY 68 Loop 33