Page 26 - CCU FULL BOOK

simplistic views, opinions or images, are based on what they

have in common within members of another group.(Katia, 2007)

"Stereotypes" and "generalizations" emerge and are
believed by most people who don't really know culture because

it is shaped and constructed by the mass media. The mass media

portrays African Americans as entertainers, athletes, and

criminals. In fact, in fact, they are not fully engaged in these

professions. Similarly, the media's construction of Arabs who
are considered terrorists simply because of terrorist clothing

that mimics the way Arabs dress in general. Similarly, gender-

based stereotypes differ on how men and women should

behave. These "stereotypes" and "generalizations" are of course

very detrimental to some who have attitudes, characters, and
behaviours that are different from what has been constructed by

the media.

B. Kinds of Stereotypes

C. Positives and Negatives Effect of Stereotypes