Page 5 - Brown and White Doodle Marketing Proposal Report Cover A4 Document

EXTERNAL FACTORS

-INTERNATIONAL TRADE

INTERNATIONAL TRADE INFLUENCES ECONOMIC

DEVELOPMENT THROUGH THE EXCHANGE OF GOODS

AND SERVICES BETWEEN COUNTRIES. COUNTRIES

INVOLVED IN INTERNATIONAL TRADE WILL BENEFIT

FROM SPECIALIZATION AND DIVISION OF LABOR, AS

WELL AS HAVE ACCESS TO RESOURCES,

TECHNOLOGY AND GLOBAL MARKETS.

INTERNATIONAL TRADE CAN ALSO INCREASE

ECONOMIC GROWTH THROUGH INCREASING

EXPORTS AND IMPORTS, AS WELL AS REDUCING

DEPENDENCE ON THE DOMESTIC MARKET.

-FOREIGN DIRECT INVESTMENT (IAL)

FOREIGN DIRECT INVESTMENT IS AN INVESTMENT

MADE BY A FOREIGN COMPANY IN THE FORM OF

OWNERSHIP OR CONTROL OF ASSETS AND BUSINESS

OPERATIONS IN ANOTHER COUNTRY. IAL CAN HAVE

A POSITIVE IMPACT ON ECONOMIC DEVELOPMENT

THROUGH INCREASING CAPITAL, TECHNOLOGY

TRANSFER, JOB CREATION AND INCREASING

PRODUCTION CAPACITY. APART FROM THAT, IAL CAN

ALSO INCREASE THE COMPETITIVENESS OF THE

PRIVATE SECTOR AND ACCELERATE ECONOMIC

GROWTH THROUGH SPILL-OVER EFFECTS, SUCH AS

INCREASING PRODUCTIVITY AND INNOVATION.