Page 22 - JRGC Company Profile 2024
P. 22
JRG MINERALS STRATEGY
REGAINED FOCUS AND DECIDING WHERE TO
ABILITY TO WIN PLAY BY CHOOSING OUR
ENABLING US TO GROW BATTLEFIELDS
The JRG strategy has been designed in three distinct, In terms of approach, the JRG strategy makes
chronological phases: 1) focus; 2) win; and 3) grow. The very deliberate choices on two questions:
first phase is where we analysed where JRG had a 1) “where to play?”
competitive advantage or could establish a path 2) “how to win?”.
towards achieving competitive advantage. This led us to In terms of “where to play”, JRG is focussing on
sharpen our focus to our first mineral groups, namely its core and close adjacencies. The JRG core
silica. Thereafter we set out to regain our ability to win business is Silica in Malaysia. Close adjacencies
by implementing a new geographical structure, are defined as businesses close to the core of JRG
strengthening management, introducing modern based on various parameters such as mineral
group and geography.
systems, sharpening business processes, enhancing our
sustainability framework and reinforcing corporate
governance. This involved a transformational level of
change. With regained focus and ability to win, we are
well positioned to accelerate growth and act upon
select, emerging opportunities.
17
