Page 143 - New Agent Binder

UNDERSTANDING THE MARKET

Understanding the market value
Pricing your home for the current market is important for

maximum exposure and, ultimately, a satisfactory sale.

THE EXISTING POOL OF PROSPECTIVE BUYERS
DETERMINES A PROPERTY’S VALUE, BASED ON:
The price the seller originally paid for the property.

The seller’s expected net proceeds.
The amount spent on improvements.

The impact of accurate pricing:
Properties priced within market range generate more showings and offers,

and sell in a shorter period of time.
Properties priced too high have a difficult time selling.

SET A VALUE RANGE TO BETTER CONNECT WITH BUYERS
Progressive Value Range MarketingSM helps buyers

and sellers connect and define the terms of sale.

Requirements include:
PVRMSM does not require the Seller to accept any offer within the range, but the
Seller does agree to counter any offer within the range with price and terms

acceptable to the Seller. The Seller may only use the Published Price Ranges.
All marketing and advertising materials for the property will read
“Seller will entertain offers between (Low Range) and (High Range).”