Page 239 - New Agent Binder

MARKETING RESOURCE ANALYTICS

TAKING THE GUESSWORK OUT OF CONTENT MARKETING

Content marketing, when it comes down to it, is pretty straightforward: You create a piece of
content, use it to market yourself or your business and send it to a targeted demographic of
people who will (hopefully) care. It helps you stay top of mind, drive traˆc, generate leads and
more deeply connect with prospective clients and those you’ve already served. Sometimes,
however, we lose the simplicity of content marketing; wading in a shallow puddle of jargon and
confusing terminology. To help you navigate the waters, we’ve put together this list of the basic
terms you need to know to win at content marketing... and real estate:

Unique Viewers Opted-out
The total number of “unique viewers” is The recipient clicked on the opt out at the
the number of people from a specific email bottom of the email and made the decision
address. One email address equals one to not receive any more emails.
user.
Spam
Total Views The recipient has marked this email as spam
A “viewer” can engage multiple times with and the user will no longer receive emails
your content. Each time the unique viewer from this sender.
comes back and views the email, the
number of views increases. Visitors
This is the same as “unique views”
Total Clicks
If there are any links in the email, we track Score
the total number of times they click on these Score is determined by the recipient’s
links. interaction with the content, both positively
and negatively. Views and clicks increase
Bounced the score. Bounces, opt-outs and spam
The email address was bad, and the email reports have a negative impact. The higher
could not be delivered. Best practice is the score the better the recipient. The lower
to remove this email address from your the score reflects a negative interaction with
distribution list. your emails.

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