Page 281 - New Agent Binder

60 Day Success Plan

Expired Listing Script

Good afternoon, . My name is with Berkshire Hathaway HomeServices
(Company Name). I noticed that your property is no longer being offered for sale through the
Multiple Listing Service. Are you aware that your property is currently off the market?

Are you still interested in selling your property? Why do you think your property did not sell?

What do you think your previous real estate agent did well?
What are your expectations of the next sales professional you hire to market your property?

It always concerns me when a property fails to sell, and I know it must be frustrating for you.
What I would like to do is to arrange a short visit with you to see the inside of your house
and explore some possibilities why your house did not sell. I know I can provide some ideas
and insights on how to get your house sold. Just about 20 minutes is all we will need.

Is later this afternoon good for you, or would this evening be better?

Objection

Expired Seller: Why didn’t you show my home when it was on the market?
Agent: The reason I did not show your home when it was listed is because I focus on selling
my own listings. Sellers who list with me appreciate that I give them my full attention.

OR

Agent: To be honest, the reason I did not show your home was because the buyers I worked
with in your price range felt the home was priced above the market. They purchased other
homes. I think a good first step for us would be to generate an updated in-depth evaluation
of your home using comparable homes in the area.
This would include the sold properties, the actives and the ones like your home that failed to
attract a qualified buyer.

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