Page 83 - New Agent Binder
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KEY MARKET FACTORS
                     THE FIRST IMPRESSIONS ARE THE MOST IMPORTANT









                                    How long does it take to sell a home?

          There is no easy answer but we know that there are significant factors that  will affect
                                        your final price and time on market.



                          WE CAN CONTROL:                            WE CAN’T CONTROL:



                                     Price                                     Location
                          Condition of your home                             Competition
                                Terms offered                            Market Conditions




                                                                    Asking Price in           % of Prospective Purchasers
                    TIMING YOUR HOME                                Relationship  to Fair       Who will look at Property
                    SALE                                            Market Value
                                                                    + 10%          2%
                                                                     + 5%          30%
            Activity                                                Marke                                       60%
                                                                     Fair

                                                                      t
                                                                    Value
                                                                      - 5%                                      80%
                     1             2              3

                                   4              5
                                   6              7                  - 10%                                      92%
                                Weeks
                                There are 4 major factors in selling your home:


                  Price | Marketing | Terms | Effective Transaction Management


                   Because pricing is one of the most important factors affecting your sale,
                 it is critical to be positioned correctly when you first come on the market.
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