Page 2 - dig_photo_processbk_jmmfinal

Creative Brief

Project title: The Volvo Ocean Race Creative Tone and Image: The tone will show the
Janet McPhatter action, drama, competition and suspence of the race.
GD432 - Motion Graphics
6-20-11 Major Question to be Asked and Answered: Why
race around the world on a sailing yacht.
Overview: The Volvo Ocean Race is an exceptional test of
sailing prowess and human endevour which has been built Creative Director: Student & Class
on the spirit of great seaferers - fearless men who sailed Art director: Student & Class
the world’s oceans aboard square rigged clipper ships more Designer: Student
than a century ago. (http://volvooceanrace.com)The race is Illustrator: Student
sponsored by the Volvo Automotive Corporation. Focus Group: Class

Project Specs: New and animated logo of the Volvo Ocean Competition: Other International boating races.
Race and creation of an animated advertisement of the race
Schedule: Both animated logo and animated ad campaign
Goals: To advertise this annual event and give it awareness will be completed by the end of the class term.
and recognition of the race for people who are unaware of
its existance. Time Estimate:

Deliverables: New and animated logo of the Volvo Ocean Software Use and Production Parameters:
Race and creation of an animated advertisement of the race Illustrator
Photoshop
Primary Target Audience: Men in the age range of 30 to After Effects
65.Directed to wealthy caucasian men who enjoy sailing
and adventure.

Secondary Target Audience: The general public who
maybe interested.

Course Title: Motion Graphics Project: The Volvo Ocean Race Student: Janet McPhatter Instructor: Prof. Russell Brown Term: May 2011