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Target Market: Tribes






                                                                  Elliptical
                                                                   Riders






                                     Green                                                          Bike
                                 Conscience                                                       Riders






                                                                  Street


                                                                 Strider






                                    Weight                                                     Educated
                                 Conscience                                                   Consumers







                                                                   Health
                                                               Conscience



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